Artificial intelligence is now an integral part of our daily lives thanks to several technological advances.
From chatbots to tailored marketing campaigns, companies today rely on artificial intelligence to innovate in various areas of the digital world. Not surprisingly, a major chunk of the businesses in the industry has implemented some form of artificial intelligence.
An interesting, relatively new, application of Artificial Intelligence (AI) in marketing is copywriting.
Yes, companies and advertisers are already using artificial intelligence to write marketing copy. Moreover, distinguishing AI-generated text from human-written text is already a difficult task.
In this article, we Iwi’ll explain what AI copywriting means and how you can use it to improve and build on your content creation process. You won’t need to do much, just ensure access to a strong and reliable internet connection to use AI tools smoothly. If you are facing issues with your current Internet Service Provider (ISP) you can switch to Cox. Cox internet prices are economical and they offer a variety of plans and packages to ensure faster services and customer satisfaction.
A good internet can go a long way in aiding good copywriting, but also, it will give a peace of mind and enable you to use extravagant features to upgrade your skills. One of which, is AI.
What is AI in copywriting?
This is an AI-powered tool that automatically creates text based on a specific set of information. It can generate different types of texts, from long blog posts to social media captions.
For example, you can give the AI a title and outline for a blog post, and it can create multiple paragraphs that you can further refine.
With an AI copywriter, you can even provide other details such as the tone of voice or brand background, and then it writes content that fits your brand better.
AI copywriting tools use machine learning and natural language processing to create text that follows a specific format, style, and tone.
In machine learning, artificial intelligence algorithms are “trained” by processing huge amounts of data and finding patterns in that data. It then uses this data to create content that is calculated as a statistically likely result based on data received from the person using the software.
How can AI help you in copywriting?
There are several ways an AI writer can help you get started, not just in copywriting but for any type of content. First, do some preparation and research for yourself. It can spark ideas and help you organize your thoughts.
Another option is to let it write the first draft of the post for you. This can be especially helpful if you’re having trouble getting started or if you have limited time. All you have to do is edit and customize your draft before publishing it.
Finally, the AI writer can help you with the SEO (Search Engine Optimization) of your content. Not only can this help check for plagiarism, but it can also help you choose the right keywords and make sure your post is structured to rank well in search engines. Some other benefits include:
Faster Content Generation
Jasper.ai is a reliable tool. It also has the ability to create content in over 25 languages with the assurance that it also retains its native language.
To try Jasper.ai, you can get started for free by registering. A demo is also included to give you a deeper understanding of the tool before relying on it for your content needs.
This AI copywriting tool is the most feasible option if you want to create high-quality content in seconds. For creating blog content, digital ad copy, e-commerce, social media content, website copy, etc. Copy.ai is one of the few smart tools that meet all your needs. Another one you can use is Jasper.ai.
Cost-effective
If you are a business owner, most likely your main goal is to be noticed and recognized by people, which ultimately affects the bottom line of the business.
This can be achieved by using the right keywords, keeping the concept of entities in mind, and keeping an eye on other ranking algorithms to improve SEO so that you can eventually rank higher in the search engines. One of the biggest advantages of AI-generated content is that it can be created much faster than human-written content. This will also be less costly compared to hiring a permanent copywriter. However, the catch is that the generated content may not be immediately ready for publication before a little editing.
Repurpose old content
Content reuse, also known as content repurposing, is the method of reusing some of your existing content or elements of your existing content that are relevant across different publishing platforms.
In this practice, the content is reused and converted to a new format according to the requirements of the publishing platform or the purpose of the publication.
One of the best ways to reuse content while maintaining factual accuracy and homogeneity is to use the creative AI assistant. The AI creative assistant helps you accelerate your content recycling efforts so you can improve your content distribution across multiple channels, such as email, social media, etc.
Bottom line
AI tools have improved enough to produce usable—if not great—content. Throw in some human editing and you have a useful (if not excellent) content marketing tool. Work smart, not hard!
